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When used effectively, rubrics facilitate clear and consistent assessment, enhancing the learning experience for both students and instructors. In the online classroom environment, where students do not have the frequent, physical access that a traditional classroom provides, rubrics can provide the added benefit of increasing student engagement with course material and clarifying an instructor's expectations (Keengwe, Adjei-Boateng, & Diteeyont, as cited in Haught, Ahern, & Ruberg, 2017). In fact, according to Martin & Bolliger (2018), online learners have reported that grading rubrics are highly important for learner-to-instructor engagement. For instructors, too, rubrics simplify the grading process, promoting consistency across students and terms. Eliminating the guesswork from grade determination, well-designed rubrics can save professors precious time and energy.

Discussions are an impactful way to build engagement and discourse in asynchronous online courses. When properly designed, discussions can encompass the three pillars of engagement: student-content, student-student, and student-instructor. Asynchronous discussions allow students time to reflect prior to participating, which can lead to deeper insights and richer discourse. Moreover, when participating in discussions, students have the opportunity to collaborate with others, participate in an online learning community, and gain insights from others’ unique experiences and perspectives (Ransdell, Borror & Su, 2018). Facilitating multiple types of engagement in an online course can improve student motivation, satisfaction, and achievement (Dailey-Hebert, 2018).

If you’re developing a course with synchronous and asynchronous elements, you have a host of options for engaging students and delivering content. Research suggests that incorporating multiple modalities increases accessibility, engagement, and learning (Mick and Middlebrook, 2015; Margolis et al., 2017). With that said, it is important to be intentional about multimodal course design. Both synchronous and asynchronous methods of delivery are effective, but activities can be better suited to one or the other modality and synchronous time is often limited. Delivering selected content asynchronously can support students’ understanding of how information is organized and leave more time for interactivity in synchronous sessions.

Use inclusive language across course content and communications to reach every learner. “Inclusive education must be cultivated deliberately if we want to advance in its implementation” (Márquez & Melero-Aguilar, 2022, p. 842). Inclusion entails creating an environment of open participation for all individuals. Inclusive course design works to ensure that all students feel heard, valued, and validated. The thoughtful use of language can establish an environment of inclusion in online learning.

To foster academic integrity, pair anti-plagiarism tools with clear conduct expectations and authentic low-stakes assessments. When designing and teaching online courses, maintaining academic integrity is frequently top of mind. In many cases, faculty may opt to adopt third-party tools to monitor student work. Despite the prevalence of academic monitoring software in online courses, however, the most powerful tools for promoting academic integrity are introduced much earlier in the course build process.

Faculty often express concern over how to maintain personal relationships with their students in an online course space; incorporating optional synchronous elements to an online course can help “put a face” to a name. Zoom, the video conferencing tool that allows you to create synchronous experiences for their students, has become ubiquitous in educational and businesses in the past two years.

In online courses, opportunities for student engagement need to be deliberately designed (Martin & Bolliger, 2018). One common way to promote student engagement online is through discussion forums, for which there are widespread established best practices. However, the Q&A discussion forum, which is typically not graded or required, is often thrown into a course without clear intentions or structure. When purposefully designed, a Q&A forum can facilitate the crucial engagement types that are essential to building a community of inquiry in an online classroom, ultimately improving student satisfaction and learning outcomes. These engagement types are student-content, student-student, and student-instructor (Bernard et al., 2009 as cited in Martin & Bolliger, 2018). A Q&A forum should incorporate best practices around all three engagement types.

Online forums are valuable learning tools: they merit the time and thought it takes to create them, but they must be well-designed to be effective for instructors and students. Baker and Ahlegren (2022) note that instructors may start out with the best of intentions and a desire to achieve multiple goals, such as promoting critical thinking and fostering a community of authentic learners. However, discussion boards often become just another writing assignment, a missed opportunity to “elicit debate, inspire meaningful ideas, and fully engage . . . learner[s]” (Blakely et al., 2022, p. 3). When this happens, students can view discussions as transactional, not transformative (p. 3).

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.