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Multimedia, which helps create an engaging and interactive online learning environment, has been shown to contribute to improved student performance (Cheng, Basu, & Goebel, 2009, p. 1). Though many online courses incorporate videos, they neglect to feature other forms of multimedia. And, while videos are a staple of multimedia use, there are other exciting options to consider: podcast episodes, graphics, and animations can all enhance course content, enriching the student experience. To maximize the benefits multimedia can provide, consider including these underutilized forms of multimedia in your course.

From time to time instructors may want to include in their courses copyrighted materials like images, print content, audio recordings, or videos. The University of Minnesota Libraries define copyright as “the area of law that deals with creation, ownership, sale, and use of creative and expressive works.”

In online courses, opportunities for student engagement need to be deliberately designed (Martin & Bolliger, 2018). One common way to promote student engagement online is through discussion forums, for which there are widespread established best practices. However, the Q&A discussion forum, which is typically not graded or required, is often thrown into a course without clear intentions or structure. When purposefully designed, a Q&A forum can facilitate the crucial engagement types that are essential to building a community of inquiry in an online classroom, ultimately improving student satisfaction and learning outcomes. These engagement types are student-content, student-student, and student-instructor (Bernard et al., 2009 as cited in Martin & Bolliger, 2018). A Q&A forum should incorporate best practices around all three engagement types.

Online forums are valuable learning tools: they merit the time and thought it takes to create them, but they must be well-designed to be effective for instructors and students. Baker and Ahlegren (2022) note that instructors may start out with the best of intentions and a desire to achieve multiple goals, such as promoting critical thinking and fostering a community of authentic learners. However, discussion boards often become just another writing assignment, a missed opportunity to “elicit debate, inspire meaningful ideas, and fully engage . . . learner[s]” (Blakely et al., 2022, p. 3). When this happens, students can view discussions as transactional, not transformative (p. 3).

So, you are building a course for the online environment. What an exciting adventure! When building an online course, you may use a similar method to what you used when developing a course previously, or you may use an entirely new technique. Either option is a good option. But, you may have a few questions when you first begin such as: How do I organize my materials? How do I display my materials? How do I make sure my students work together?

“How do I choose the right technology?” is a common question in education generally, and in online program management in particular, where it is usually asked in the context of developing an online course or other virtual learning experience. After all, the Subject Matter Expert and Instructional Designer are hoping to create an experience for students that is both meaningful and valuable. Knowing how to orchestrate content and pedagogy is already hard enough, but add in the fact that there are thousands of technology options, and the task can feel even more daunting.

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

Use inclusive language across course content and communications to reach every learner. “Inclusive education must be cultivated deliberately if we want to advance in its implementation” (Márquez & Melero-Aguilar, 2022, p. 842). Inclusion entails creating an environment of open participation for all individuals. Inclusive course design works to ensure that all students feel heard, valued, and validated. The thoughtful use of language can establish an environment of inclusion in online learning.