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Consistent and meaningful instructor presence is one of the most important drivers of student success and satisfaction in online courses (Roddy et al., 2017). However, establishing instructor presence online can be challenging. In fact, studies have shown that many online students feel their instructors are largely invisible (Tichavsky et al., 2015).

Course developers (those who build individual courses) play a crucial role in the success of an online degree program by providing expertise and bringing unique perspectives. Accordingly, it is valuable for faculty to customize their course spaces by infusing them with their own knowledge and personality. At the same time, it is also crucial to prioritize structural consistency within and across courses in an online program, as course consistency is a key aspect of accessibility and a key contributing factor to student success. In particular, students must be able to perceive, operate, and understand the course and course materials using program-standard devices and certain assistive technologies, and this should be true across all of the courses in a program. This is where program chairs and administrators can help support faculty in standardizing key elements of courses to facilitate a seamless student experience. In this piece, we discuss how maintaining structural consistency within and across courses can positively impact accessibility.

Backward design is, as the name suggests, a process for designing curricula, courses, and lectures by working backwards from big-picture learning goals. The concept, introduced by Grant Wiggins and Jay McTighe (2005), suggests that instructors create assessments, activities, and course content that are explicitly aligned with the broader learning goals of the unit. This is different from the traditional content-driven approach to learning design, which focuses on course content first and only secondarily tries to align that content with learning goals.

Learning objectives help inform students about what they will learn and how they will be assessed. Objectives are meant to align with course expectations. Therefore, any assigned exercises should be guided by the course’s specific learning objectives. Everything in the course should work together to ensure students master the course objectives.

Good page design requires balance between white space, or negative space, and positive space. Positive space encompasses all aspects and types of content; on a course page, these objects might include an introductory paragraph, video thumbnail, infographic, callout box, opinion poll, or provocative quotation. Relative to these course components, white space might seem like a nice-to-have. Because it promotes clarity and reduces distortion, however, white space is just as important to instructional page design as content.

Course announcements are an excellent way to communicate important information regarding upcoming topics and assignments. When delivered in video format, course announcements can also help create a culture of connection with your students, establishing instructor presence within the course.

Transferring your course online opens a world of possibilities. In fact, you might be tempted to spend hours trying to locate and learn new educational technologies, or to rebuild your entire course in the learning management system (LMS). But while effective use of technology can certainly enhance learning experiences, it can also introduce obstacles for both faculty and students.

Use inclusive language across course content and communications to reach every learner. “Inclusive education must be cultivated deliberately if we want to advance in its implementation” (Márquez & Melero-Aguilar, 2022, p. 842). Inclusion entails creating an environment of open participation for all individuals. Inclusive course design works to ensure that all students feel heard, valued, and validated. The thoughtful use of language can establish an environment of inclusion in online learning.