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The familiarity and ease of PowerPoint make it a natural choice for creating instructional videos. After all, your energy is better spent on planning and recording videos than on learning a new tool. However, creating quality slides still requires significant time and attention to detail.

What is “alt text”? Alt text is descriptive text linked to an image, graph, or other visual content that allows users to understand the visual without viewing it. Any image online should contain alt text, but guidelines differ depending on whether the image is simply decorative or related to other content on the page.

Do you want to deliver presentations, share tutorials, or teach complex applications in your online course? If so, creating screencasts may be a great option for you. This piece defines what a screencast is, identifies important development considerations and common instructional use cases, and highlights best practices for creating screencasts for your online course.

Whether designing a fully asynchronous course or a hybrid/blended learning experience, you’re likely thinking about recording a video to explain an idea, tell a story, or demonstrate a skill. And, in many situations, you should (see the Envision piece Video Planning: To Record or Not to Record? if you are wondering whether video is appropriate for your unique situation). Most research shows that online students enjoy learning from video and that it can be an effective way to deliver content. Students often appreciate the opportunity to review material at their own pace and to pause, rewind, and rewatch content as needed (Boateng et. al. 2016; Brame 2016).

While traditional lectures are delivered in front of a classroom, allowing you to read students’ engagement and adjust in real time to both content and pacing, online lectures do not afford the same flexibility. Therefore, it is important to carefully plan your videos in accordance with best practices in online learning. There are many video types and formats to choose from (See the Envision blog: Matching Video Production Style to Learning Goals), and one decision you'll need to make is whether you want to appear on camera. This guide covers best practices for videos that will include your webcam footage.

In this video, Everspring's Director of Creative Services Stephanie Dzieglo guides you through the preparation needed to create an impactful video for your course.

So, you’ve decided to record a video for your course (See first, the Envision post: Video Planning: To Record or Not to Record?). Your next concern might be technology related, as you wonder how you can match the production quality of videos you’ve seen in MOOCs (massive open online courses) such as MasterClass or Coursera. But have no fear—research shows no association between production value and learning outcomes (Hansch, et al., 2015; Sturman, Mitchell, & Mitchell, 2018). Furthermore, selecting your technology without initial consideration of your video style would be premature. “When thinking about video for learning, the choice of video production style will have a great impact on a video’s ability to effect pedagogical objectives and desired learning outcomes” (Hansch, et al., 2015, p.20). Production style refers to the holistic organization of a video, which we will discuss in terms of type (what the video aims to accomplish) and output (what the video looks like). Choosing the right style for the content centers the learner and ultimately facilitates an easier selection of technology.

If you want to get high-quality, professional-looking green screen footage, you’ll have to do more than paint a wall green or place a pop-up screen behind you during your shoot. Use the recommendations below to set up a studio that is optimized for green screen video production.

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

In our Personal Experience Insights series, members of the Everspring Learning Design department share first-hand accounts of creating online learning content and meaningful takeaways from their professional experiences.