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Leveraging White Space
Good page design requires balance between white space, or negative space, and positive space. Positive space encompasses all aspects and types of content; on a course page, these objects might include an introductory paragraph, video thumbnail, infographic, callout box, opinion poll, or provocative quotation. Relative to these course components, white space might seem like a nice-to-have. Because it promotes clarity and reduces distortion, however, white space is just as important to instructional page design as content.
Six Strategies for Multimodal Content Delivery
If you’re developing a course with synchronous and asynchronous elements, you have a host of options for engaging students and delivering content. Research suggests that incorporating multiple modalities increases accessibility, engagement, and learning (Mick and Middlebrook, 2015; Margolis et al., 2017). With that said, it is important to be intentional about multimodal course design. Both synchronous and asynchronous methods of delivery are effective, but activities can be better suited to one or the other modality and synchronous time is often limited. Delivering selected content asynchronously can support students’ understanding of how information is organized and leave more time for interactivity in synchronous sessions.
Data-Driven Insights for More Engaging Videos
Whether designing a fully asynchronous course or a hybrid/blended learning experience, you’re likely thinking about recording a video to explain an idea, tell a story, or demonstrate a skill. And, in many situations, you should (see the Envision piece Video Planning: To Record or Not to Record? if you are wondering whether video is appropriate for your unique situation). Most research shows that online students enjoy learning from video and that it can be an effective way to deliver content. Students often appreciate the opportunity to review material at their own pace and to pause, rewind, and rewatch content as needed (Boateng et. al. 2016; Brame 2016).
Best Practices for Screencast
Do you want to deliver presentations, share tutorials, or teach complex applications in your online course? If so, creating screencasts may be a great option for you. This piece defines what a screencast is, identifies important development considerations and common instructional use cases, and highlights best practices for creating screencasts for your online course.
Self-Recording Best Practices
While traditional lectures are delivered in front of a classroom, allowing you to read students’ engagement and adjust in real time to both content and pacing, online lectures do not afford the same flexibility. Therefore, it is important to carefully plan your videos in accordance with best practices in online learning. There are many video types and formats to choose from (See the Envision blog: Matching Video Production Style to Learning Goals), and one decision you'll need to make is whether you want to appear on camera. This guide covers best practices for videos that will include your webcam footage.
Preparing for Video Production
In this video, Everspring's Director of Creative Services Stephanie Dzieglo guides you through the preparation needed to create an impactful video for your course.
Matching Video Production Style to Learning Goals
So, you’ve decided to record a video for your course (See first, the Envision post: Video Planning: To Record or Not to Record?). Your next concern might be technology related, as you wonder how you can match the production quality of videos you’ve seen in MOOCs (massive open online courses) such as MasterClass or Coursera. But have no fear—research shows no association between production value and learning outcomes (Hansch, et al., 2015; Sturman, Mitchell, & Mitchell, 2018). Furthermore, selecting your technology without initial consideration of your video style would be premature. “When thinking about video for learning, the choice of video production style will have a great impact on a video’s ability to effect pedagogical objectives and desired learning outcomes” (Hansch, et al., 2015, p.20). Production style refers to the holistic organization of a video, which we will discuss in terms of type (what the video aims to accomplish) and output (what the video looks like). Choosing the right style for the content centers the learner and ultimately facilitates an easier selection of technology.
Video Planning: To Record or Not to Record?
For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.