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For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

In our Personal Experience Insights series, members of the Everspring Learning Design department share first-hand accounts of creating online learning content and meaningful takeaways from their professional experiences.

Course announcements are an excellent way to communicate important information regarding upcoming topics and assignments. When delivered in video format, course announcements can also help create a culture of connection with your students, establishing instructor presence within the course.

The vast majority of instructors (97%) claim that video is “essential” to students’ academic experiences (Kaltura, 2022). However, it can be difficult for faculty to find the time and motivation to create high-quality instructional videos, leading them to source third-party videos from the internet. With countless videos being uploaded every day, YouTube is a logical choice for finding free, relevant, and engaging educational content. This post discusses some of the key factors to consider when utilizing YouTube to supplement the learning materials in your course.

Incorporating prerecorded videos and animations into online learning experiences allows students the opportunity to access content at any time after the material is delivered. The inclusion of video and animation in online learning is now ubiquitous. To promote engagement, it is imperative that such content be delivered to learners clearly and effectively.

In asynchronous, hybrid, and multimodal learning environments, strong communication practices greatly aid student engagement and satisfaction (Martin & Bolliger, 2018). Faculty may develop an exceptional course in terms of goals, content, and design, but without proper communication and feedback, the course experience will be significantly diminished.

Transferring your course online opens a world of possibilities. In fact, you might be tempted to spend hours trying to locate and learn new educational technologies, or to rebuild your entire course in the learning management system (LMS). But while effective use of technology can certainly enhance learning experiences, it can also introduce obstacles for both faculty and students.

“How do I choose the right technology?” is a common question in education generally, and in online program management in particular, where it is usually asked in the context of developing an online course or other virtual learning experience. After all, the Subject Matter Expert and Instructional Designer are hoping to create an experience for students that is both meaningful and valuable. Knowing how to orchestrate content and pedagogy is already hard enough, but add in the fact that there are thousands of technology options, and the task can feel even more daunting.

Whether experienced or new to online teaching, following these tips on online instruction can make the process more intuitive. The online environment may seem vastly different from the classroom, but these tips will make it feel natural, allowing you to improve student experience, increase teaching efficacy, cultivate engagement, and ensure successful course management.

Use inclusive language across course content and communications to reach every learner. “Inclusive education must be cultivated deliberately if we want to advance in its implementation” (Márquez & Melero-Aguilar, 2022, p. 842). Inclusion entails creating an environment of open participation for all individuals. Inclusive course design works to ensure that all students feel heard, valued, and validated. The thoughtful use of language can establish an environment of inclusion in online learning.