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Engagement Series: Student-Content Engagement
This is the second in a series of pieces exploring different types of course engagement. This piece focuses on how course developers and instructors can foster student-content engagement in online courses.
Increase Engagement Now
Whether you’re halfway through the term or just getting started, this post presents actionable, simple strategies you can implement immediately to increase engagement in your course.
Implementing Social Media
Many students use social media platforms in their daily lives, and “emerging evidence indicates that students express positive attitudes toward using social media for learning in general” (Baisley-Nodine, Ritzhaupt & Antonenko, 2018). However, there are also many concerns connected with using social media in an educational setting. These include issues related to a lack of familiarity with the platform, the potential for distraction, and privacy concerns. Therefore, it is important to carefully plan the use of social media in a course to address any potential issues or concerns.
Engagement Series: Introduction
There are many components to consider when developing an online course; a key framework to inform course development is student engagement. The Glossary of Education Reform defines student engagement as “the degree of attention, curiosity, interest, optimism, and passion that students show when they are learning or being taught, which extends to the level of motivation they have to learn and progress in their education” (Great Schools Partnership, 2016, para. 1). Developing and evaluating course content through the lens of engagement can help instructors create an environment that is conducive to learning and mastery of course outcomes.
Quantitative Course Best Practices
"What I hear, I forget; what I see, I remember; what I do, I understand." –Chinese proverb
Authentic Activities
The majority of online learners seek formal education for a multitude of reasons but can be frustrated by the lack of transferrable skills. Online education can bridge this gap by utilizing authentic activities, allowing learners to gain skills that directly connect to their professional lives.
Instructor Presence in Online Courses
Consistent and meaningful instructor presence is one of the most important drivers of student success and satisfaction in online courses (Roddy et al., 2017). However, establishing instructor presence online can be challenging. In fact, studies have shown that many online students feel their instructors are largely invisible (Tichavsky et al., 2015).
Creating Video Announcements
Course announcements are an excellent way to communicate important information regarding upcoming topics and assignments. When delivered in video format, course announcements can also help create a culture of connection with your students, establishing instructor presence within the course.
Increasing Engagement With Announcements
Announcements are an essential aspect of online course engagement. When surveyed, students rated “sending regular announcements or email reminders” as one of the most beneficial engagement tactics that an instructor can employ (Martin & Bolliger, 2018, p. 216). In Canvas learning management system (LMS), announcements have a distinct advantage over inbox messages or whole-class emails, as announcements allow students to locate important course information in one convenient location, chronologically arranged. In contrast, email or inbox messages can become much more unruly, rendering information harder to find—especially after the course ends. In addition, most students should receive an email every time an instructor posts an announcement.
Inclusive Communication Practices
In asynchronous, hybrid, and multimodal learning environments, strong communication practices greatly aid student engagement and satisfaction (Martin & Bolliger, 2018). Faculty may develop an exceptional course in terms of goals, content, and design, but without proper communication and feedback, the course experience will be significantly diminished.