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Self-Recording Best Practices
While traditional lectures are delivered in front of a classroom, allowing you to read students’ engagement and adjust in real time to both content and pacing, online lectures do not afford the same flexibility. Therefore, it is important to carefully plan your videos in accordance with best practices in online learning. There are many video types and formats to choose from (See the Envision blog: Matching Video Production Style to Learning Goals), and one decision you'll need to make is whether you want to appear on camera. This guide covers best practices for videos that will include your webcam footage.
Preparing for Video Production
In this video, Everspring's Director of Creative Services Stephanie Dzieglo guides you through the preparation needed to create an impactful video for your course.
Matching Video Production Style to Learning Goals
So, you’ve decided to record a video for your course (See first, the Envision post: Video Planning: To Record or Not to Record?). Your next concern might be technology related, as you wonder how you can match the production quality of videos you’ve seen in MOOCs (massive open online courses) such as MasterClass or Coursera. But have no fear—research shows no association between production value and learning outcomes (Hansch, et al., 2015; Sturman, Mitchell, & Mitchell, 2018). Furthermore, selecting your technology without initial consideration of your video style would be premature. “When thinking about video for learning, the choice of video production style will have a great impact on a video’s ability to effect pedagogical objectives and desired learning outcomes” (Hansch, et al., 2015, p.20). Production style refers to the holistic organization of a video, which we will discuss in terms of type (what the video aims to accomplish) and output (what the video looks like). Choosing the right style for the content centers the learner and ultimately facilitates an easier selection of technology.
Video Planning: To Record or Not to Record?
For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.
Using YouTube in Your Course
The vast majority of instructors (97%) claim that video is “essential” to students’ academic experiences (Kaltura, 2022). However, it can be difficult for faculty to find the time and motivation to create high-quality instructional videos, leading them to source third-party videos from the internet. With countless videos being uploaded every day, YouTube is a logical choice for finding free, relevant, and engaging educational content. This post discusses some of the key factors to consider when utilizing YouTube to supplement the learning materials in your course.
Data-Centric Recommendations for Video Engagement
Incorporating prerecorded videos and animations into online learning experiences allows students the opportunity to access content at any time after the material is delivered. The inclusion of video and animation in online learning is now ubiquitous. To promote engagement, it is imperative that such content be delivered to learners clearly and effectively.