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For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.

In this video, Everspring's Director of Creative Services Stephanie Dzieglo guides you through the preparation needed to create an impactful video for your course.

Whether designing a fully asynchronous course or a hybrid/blended learning experience, you’re likely thinking about recording a video to explain an idea, tell a story, or demonstrate a skill. And, in many situations, you should (see the Envision piece Video Planning: To Record or Not to Record? if you are wondering whether video is appropriate for your unique situation). Most research shows that online students enjoy learning from video and that it can be an effective way to deliver content. Students often appreciate the opportunity to review material at their own pace and to pause, rewind, and rewatch content as needed (Boateng et. al. 2016; Brame 2016).

Before you record a course video, take a moment to consider whether video is the right medium for your message. Original videos can add value in a number of ways, but they can also be time-consuming to create and maintain, and sometimes other media types can accomplish the same goal. To ensure that your time creating videos is well spent, review the following decision tree. For more detail about each of the considerations in the tree, see the accompanying Envision article, Video Planning: To Record or Not to Record?

The vast majority of instructors (97%) claim that video is “essential” to students’ academic experiences (Kaltura, 2022). However, it can be difficult for faculty to find the time and motivation to create high-quality instructional videos, leading them to source third-party videos from the internet. With countless videos being uploaded every day, YouTube is a logical choice for finding free, relevant, and engaging educational content. This post discusses some of the key factors to consider when utilizing YouTube to supplement the learning materials in your course.

Do you want to deliver presentations, share tutorials, or teach complex applications in your online course? If so, creating screencasts may be a great option for you. This piece defines what a screencast is, identifies important development considerations and common instructional use cases, and highlights best practices for creating screencasts for your online course.