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Do you want to deliver presentations, share tutorials, or teach complex applications in your online course? If so, creating screencasts may be a great option for you. This piece defines what a screencast is, identifies important development considerations and common instructional use cases, and highlights best practices for creating screencasts for your online course.

Once you have defined the learning objectives for your course, you can begin to develop assessments to ensure students achieve those objectives. Once you have created assessments, you can begin to develop materials to ensure students succeed on those assessments. This backward design process—which moves from objectives to assessments and finally to materials—is known as learning-centered instruction, and it directs every course task toward the mastery of certain skills and competencies. This blog focuses on the third stage of this process, the development of high-quality instructional materials, beginning with the idea that robust and engaging online courses contain a mix of created and curated content. Below you will find guidelines for creating and curating instructional materials to help you achieve the optimal balance for your course.

Some students (older learners, learners with partial sight, learners with colorblindness, and learners using monochrome or text-only displays) have difficulty perceiving color. To ensure that course content is perceivable to all learners, you should follow guidelines for color use that have been established by the World Wide Web Consortium (W3C), the organization responsible for international standards of web accessibility, including the Web Content Accessibility Guidelines (WCAG). Three essential WCAG requirements, known as success criteria, are summarized below.

Students with diverse cognitive, linguistic, and academic abilities benefit from accessible text. The Web Content Accessibility Guidelines (WCAG) establish numerous requirements (known as success criteria) to ensure that text is perceivable, operable, and understandable to all users. This guide synthesizes the essential criteria related to text accessibility. Following these guidelines when creating course content, such as documents, slides, and pages in the LMS, will help you eliminate potential barriers for your learners.

There are many components to consider when developing an online course; a key framework to inform course development is student engagement. The Glossary of Education Reform defines student engagement as “the degree of attention, curiosity, interest, optimism, and passion that students show when they are learning or being taught, which extends to the level of motivation they have to learn and progress in their education” (Great Schools Partnership, 2016, para. 1). Developing and evaluating course content through the lens of engagement can help instructors create an environment that is conducive to learning and mastery of course outcomes.

If you want to get high-quality, professional-looking green screen footage, you’ll have to do more than paint a wall green or place a pop-up screen behind you during your shoot. Use the recommendations below to set up a studio that is optimized for green screen video production.

While traditional lectures are delivered in front of a classroom, allowing you to read students’ engagement and adjust in real time to both content and pacing, online lectures do not afford the same flexibility. Therefore, it is important to carefully plan your videos in accordance with best practices in online learning. There are many video types and formats to choose from (See the Envision blog: Matching Video Production Style to Learning Goals), and one decision you'll need to make is whether you want to appear on camera. This guide covers best practices for videos that will include your webcam footage.

The familiarity and ease of PowerPoint make it a natural choice for creating instructional videos. After all, your energy is better spent on planning and recording videos than on learning a new tool. However, creating quality slides still requires significant time and attention to detail.

So, you’ve decided to record a video for your course (See first, the Envision post: Video Planning: To Record or Not to Record?). Your next concern might be technology related, as you wonder how you can match the production quality of videos you’ve seen in MOOCs (massive open online courses) such as MasterClass or Coursera. But have no fear—research shows no association between production value and learning outcomes (Hansch, et al., 2015; Sturman, Mitchell, & Mitchell, 2018). Furthermore, selecting your technology without initial consideration of your video style would be premature. “When thinking about video for learning, the choice of video production style will have a great impact on a video’s ability to effect pedagogical objectives and desired learning outcomes” (Hansch, et al., 2015, p.20). Production style refers to the holistic organization of a video, which we will discuss in terms of type (what the video aims to accomplish) and output (what the video looks like). Choosing the right style for the content centers the learner and ultimately facilitates an easier selection of technology.

For many people, “online learning” conjures images of successive videos, shot in a studio or perhaps on location, featuring high production value and expert, polished speakers, interspersed with short quizzes or activities. Indeed, strongholds such as MasterClass, LinkedIn Learning, and Coursera have mastered this formula and led many to believe that it is the recipe for success. While the economic success of these companies is undeniable, the effectiveness of an online course is measured by student success. When done well, video can have a positive impact on student learning (Clark & Mayer, 2011). Rather than designing your course according to the economic model, follow the evidence and research-based principles of visual communication, cognitive science, and online learning to decide when and how to create instructional videos. Through careful consideration of your learners, your objectives, your constraints, and the following best practices, you can spend your time and resources creating only the most essential videos. For a visual aid that accompanies this article, see the Video Planning Decision Tree.