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The majority of online learners seek formal education for a multitude of reasons but can be frustrated by the lack of transferrable skills. Online education can bridge this gap by utilizing authentic activities, allowing learners to gain skills that directly connect to their professional lives.

There are many components to consider when developing an online course; a key framework to inform course development is student engagement. The Glossary of Education Reform defines student engagement as “the degree of attention, curiosity, interest, optimism, and passion that students show when they are learning or being taught, which extends to the level of motivation they have to learn and progress in their education” (Great Schools Partnership, 2016, para. 1). Developing and evaluating course content through the lens of engagement can help instructors create an environment that is conducive to learning and mastery of course outcomes.

Formative assessments encompass a broad range of low-stakes activities aimed at improving student learning outcomes. In contrast to summative assessments, which are intended to measure products of student learning, formative assessments are oriented towards the learning process itself (Black & Wiliam, 1998). They can provide students with opportunities to evaluate their developing understanding of key concepts, practice new skills, and prepare for summative assessments (McLaughlin & Yan, 2017; Orange, Agak, Okelo, & Kiprotich, 2018). They can also provide instructors with valuable data on student progress (Bell & Cowie, 2001; McLaughlin & Yan, 2017). The results of formative assessments can indicate where individual students are struggling or excelling, allowing instructors to provide targeted feedback and tailor their instructional delivery accordingly.

Student-generated content — materials and tasks created by learners for other learners — can strengthen engagement by providing students an opportunity to express creativity, practice critical thinking, and increase ownership of learning. Developing student-generated content requires learners to produce an instructional artifact, demonstrating new knowledge alongside existing understanding. Student-generated content can include a variety of formats:

When used effectively, rubrics facilitate clear and consistent assessment, enhancing the learning experience for both students and instructors. In the online classroom environment, where students do not have the frequent, physical access that a traditional classroom provides, rubrics can provide the added benefit of increasing student engagement with course material and clarifying an instructor's expectations (Keengwe, Adjei-Boateng, & Diteeyont, as cited in Haught, Ahern, & Ruberg, 2017). In fact, according to Martin & Bolliger (2018), online learners have reported that grading rubrics are highly important for learner-to-instructor engagement. For instructors, too, rubrics simplify the grading process, promoting consistency across students and terms. Eliminating the guesswork from grade determination, well-designed rubrics can save professors precious time and energy.

Discussions are an impactful way to build engagement and discourse in asynchronous online courses. When properly designed, discussions can encompass the three pillars of engagement: student-content, student-student, and student-instructor. Asynchronous discussions allow students time to reflect prior to participating, which can lead to deeper insights and richer discourse. Moreover, when participating in discussions, students have the opportunity to collaborate with others, participate in an online learning community, and gain insights from others’ unique experiences and perspectives (Ransdell, Borror & Su, 2018). Facilitating multiple types of engagement in an online course can improve student motivation, satisfaction, and achievement (Dailey-Hebert, 2018).